Occasionally, he comes back into my life, Seth Godin. I would say the marketing guru. But for the people that do not know him, ‘guru’ might have the incorrect incantation implying Seth to be a charlatan or even worse, someone who wants to lure you into some cult or sect. Well, Seth is one of the first that made me see that luring people or scheming people with half-baked truths or full-blown lies just does not work. His aversion for hustles makes that he advocates that this is the short road to being dumped as a brand. And frankly speaking also as a person.
I have studied marketing and what I learned revolved about getting potential customers’ attention, making them want to buy things “they did not know they wanted before” (an excellent example is from Absolutely Fabulous). You use jingles, ads, banners, advertisements, product placement, eye height, and influencers to create buzz and business. But actually, marketing is something else. As Seth states, “marketing is the work of helping people get what they’ve wanted all along”. Really put yourself in someone else’s shoes, fingering out their problem and start working on a solution is key. And of course, involve your customers as soon as possible, check if what you have in mind is what they have as a problem, work on a solution (with feedback loops), and launch it quickly. And of course, improve it as soon and as much as possible afterward (for more, just check out Seth’s blog. Be warned: it changes perspective and is highly addictive). And will apply this more to my projects, and I suggest you do the same.
Thank you Seth Godin, for broadening my perspective!